One of the people I admire most in this industry Seth Godin was asked to write a 500 word manifesto which is located at gapingvoid. This has been around for a while, but if you have not read it, I absolutely recommend giving it a read. Seth has amazing way of putting things so clearly and I could not agree more with his thoughts.Also, I would definitely recommend picking up Seth’s book, The Big Moo. It is a compilation of an incredible group of writers and all the proceeds go to some excellent charities.

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