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After much discussion in the blogosphere including here, Sony released the following statement in regard to their fake blog:

“Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.

Sony Computer Entertainment America”

This could be the worst apology I have ever read in my entire life. Are they really trying to out due the atrocious way they handled their rootkit fiasco many months back? Are you actually serious with this apology Sony? Let me take a guess, Zipatoni wrote this apology for you? Well that makes all the sense in the world since they created this POS site for you in the first place, why not allow them to see just how far you could get that foot of yours down your throat?? I am real interested in hearing other people’s opinions as maybe I am just not thinking clearly on this issue, but here is my take.

Sony, let me try to paint a picture of where you are right now. You have been caught outright lying to the people you care about most, YOUR CUSTOMERS! The people who go out and sleep on the sidewalks overnight just so they can hand over $600 for your latest and greatest console. These are people who you should be courting, listening to and most importantly, respecting. Though instead you continually show that you have absolutely no regard whatsoever for your customers and more importantly this blog shows that you think of your customers as stupid to say the least.

But let me digress for a moment. I think we all would agree that you are not listening to your customers, but this apology shows that you are not listening to anyone. How many posts have their been in the blogosphere saying that the 3rd grade writing, misspelling, etc. that you had on your fake blog was once again demeaning to your customers? I read at least a half dozen. So what do you do, you come out with an apology with terms like “funky fresh” and “Busted. Nailed. Snagged”. What the hell are you thinking?

Bottom line Sony, you can pretend that you are the cool kid on the block, but it’s time you realize that you’re not. You need to come to the realization that we as consumers are smarter than you think and once you have lost the trust of your customers, it is a very long haul to try to get that back. Though to be honest, by your continued actions, I really don’t think you care. But I have absolutely no doubt that you will start caring very soon as you see your revenue decreasing and companies like Microsoft and Nintendo begin to eat away at your market share. Then when it starts to effect your bottom line, I have a feeling you will be paying much better attention. Unfortunately, that just may be a little too late.

Technorati Tags: Sony, worst apology, lying

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