http://www.marketinghipster.com/2006/12/27/the-customer-experience-%e2%80%93-part-1/ It's the connections that matter ..... Tue, 16 Aug 2011 02:53:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.marketinghipster.com/2006/12/27/the-customer-experience-%e2%80%93-part-1/comment-page-1/#comment-4 :Marketing Hipster » The Customer Experience – Part 2 Wed, 03 Jan 2007 18:57:35 +0000 http://marketinghipster.com/?p=26#comment-4 [...] In Part 1, we discussed why the customer experience is so important. Now I want to focus on how and what a web site owner can do to ensure their users are getting the best customer experience and that their site is representing their company and brand accordingly. So where do we start? My initial recommendation is to start collecting any and all data that you have on your web site. This can include Google Analytics or any other metrics program you have installed on your servers. Most of these analytics programs are good, but there is nothing better than getting the true raw data from log files. Even though server log files are incredibly messy and depending on the amount of traffic to your site, they can also be quite big; there is nothing that can provide you better information than straight log files. [...] [...] In Part 1, we discussed why the customer experience is so important. Now I want to focus on how and what a web site owner can do to ensure their users are getting the best customer experience and that their site is representing their company and brand accordingly. So where do we start? My initial recommendation is to start collecting any and all data that you have on your web site. This can include Google Analytics or any other metrics program you have installed on your servers. Most of these analytics programs are good, but there is nothing better than getting the true raw data from log files. Even though server log files are incredibly messy and depending on the amount of traffic to your site, they can also be quite big; there is nothing that can provide you better information than straight log files. [...]

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