Thank you for stopping by, let me introduce myself, my name is Cord Silverstein. I don’t want to take too much of your time, but I thought I would just give you a little background on myself. I have been working in the marketing industry for over 15 years. I have worked on both the agency side as well as client side. I have been very lucky to work with some incredibly talented people as well as with some great brands. Here is a quick rundown on my professional career:
Agencies:

• Marketsmart Interactive – VP of Client Services
• Emerald Solutions – Director
• Grey Interactive – Senior Producer

Client Side:

• Metlife – Vice President of E-Commerce
• Dell Computer Corporation – Senior Online Program Manager
• IBM – Business Analyst

I am presently the Executive Vice President of Interactive Communications for an amazing marketing and communications firm in Raleigh, NC called Capstrat.

Why?

I believe that we are at a crossroads when it comes to marketing and advertising today. Technology has given the consumer today unprecedented power to control what and who are marketed to them everyday. It is no longer the push mentality that if I do this type of marketing plan, I am guaranteed these many eyes and these many ears. The consumer is now putting the burden back onto the marketers to grab their attention and to give them something worth looking at, listening to and talking about. I believe that we as marketers have failed the consumer for quite a long time now and it is time that we begin rebuilding that relationship between the marketer and the market.

All articles and information written on Marketing Hipster is the sole opinion of Cord Silverstein and Cord only. If at anytime, I write an article that deals with a campaign or client that I am personally working with, I will disclose that information in each article.

cord AT marketinghipster.com

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