Comments on: Dove Bans All Men From Video Contest

By: Cord Silverstein

Cord Silverstein — Mon, 26 Feb 2007 22:16:23 +0000

Hey Steven, thanks for the comment. I hear ya, go somewhere where you are wanted, cause it seems Dove does not want men.

By: Steven Sploogeberg

Steven Sploogeberg — Mon, 26 Feb 2007 17:44:19 +0000

Dove is my personal favorite when it come to a good lube in the shower before my wife wakes up. i have recently aquired a ARRI 16mm camera that I would love to shoot the commercial on. I am very disappointed in these rules. I guess its back to AXE!

By: I See Old Naked People

I See Old Naked People — Tue, 20 Feb 2007 13:15:30 +0000

[...] the TV on in the background. I see a Dove commercial come on. If you are new to my blog, I have written several posts on Dove and their interesting online/offline ad campaigns. Dove’s latest [...]

By: Dove Fails on YouTube

Dove Fails on YouTube — Tue, 23 Jan 2007 12:49:53 +0000

[...] Over the last month, I have written several posts about Dove and their most recent viral video venture on YouTube. If you are not familiar with it, they hired an actress and offered users a chance to (in their minds) create a Dove commercial that would be played during the academy awards. Though they supplied all the content that could be used for these videos and they also banned all men from participating in this contest. This campaign received a great deal of attention and hits from the YouTube community, but if you look a little bit deeper, you will see that the campaign was no where close to a success. [...]

By: Marketing Hipster » Dove’s Response to Discriminating Against 50% of the Population

Thu, 11 Jan 2007 17:36:04 +0000

[...] I wrote a story last week about Dove’s recently launched viral play following their hugely successful viral video – Evolution. For this campaign, they are allowing users to edit and create their own video and the winner gets the commercial aired during the Academy Awards. When I looked into this further, I read in the contest rules that this contest was only open to women. I did not understand why Dove would limit the pool of involvement to just women. It honestly did not make sense to me so I sent them an email asking for an explanation. “To whom it may concern, [...]