Comments on: I Have Absolutely No Desire for a Snickers http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/ It's the connections that matter ..... Tue, 16 Aug 2011 02:53:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vince Williams http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-225 Vince Williams Wed, 07 Feb 2007 03:25:21 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-225 I'll check it out when I get a chance, Cord, thanks. I don't have a blog, JP, but I'll definitely drop by and chat. I’ll check it out when I get a chance, Cord, thanks.

I don’t have a blog, JP, but I’ll definitely drop by and chat.

]]> By: Snickers Update - Web Site Pulled http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-222 Snickers Update - Web Site Pulled Tue, 06 Feb 2007 17:03:24 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-222 [...] has been some interesting discussions here on a previous post of mine discussing the two guys kissing and chest hair pulling Snickers commercial. When launched [...] [...] has been some interesting discussions here on a previous post of mine discussing the two guys kissing and chest hair pulling Snickers commercial. When launched [...]

]]> By: JP Sherman http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-219 JP Sherman Tue, 06 Feb 2007 15:26:58 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-219 @ Vince: Thanks :) feel free to steal it. You wouldnt happen to have a blog as well? I'd like to see your thoughts @ Vince:
Thanks :) feel free to steal it. You wouldnt happen to have a blog as well? I’d like to see your thoughts

]]> By: Cord Silverstein http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-209 Cord Silverstein Tue, 06 Feb 2007 04:40:28 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-209 "Man-on-man-nougat action" - That's a quote I would not of ever guessed would be on this blog. Thanks Vince. :) Hey Vince, why don't you head over to MyBlogLog and sign up? “Man-on-man-nougat action” – That’s a quote I would not of ever guessed would be on this blog. Thanks Vince. :)

Hey Vince, why don’t you head over to MyBlogLog and sign up?

]]> By: Vince Williams http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-208 Vince Williams Tue, 06 Feb 2007 04:36:26 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-208 Any man who likes Beowulf has got to be alright. Any man who likes Beowulf has got to be alright.

]]> By: Vince Williams http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-206 Vince Williams Tue, 06 Feb 2007 04:31:46 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-206 "Man-on-man-nougat action". I'm going to steal that. Nice. “Man-on-man-nougat action”. I’m going to steal that. Nice.

]]> By: Cord Silverstein http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-204 Cord Silverstein Tue, 06 Feb 2007 04:28:42 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-204 LOL, Randy, I hear ya... But as I said, I have to give them props for trying something different. Thanks for commenting Randy, come back and see us soon. LOL, Randy, I hear ya… But as I said, I have to give them props for trying something different. Thanks for commenting Randy, come back and see us soon.

]]> By: Randy H. http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-203 Randy H. Tue, 06 Feb 2007 04:25:49 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-203 Thank you Cord for allowing me to see this. I will now have nightmares. What were the people at Snickers thinking? Yes, JP, I read your comments (aska simple question to JP and get a college grade disertation). I am seeing a lot commercials trying to show more glamor and "pizzazz" than actual a marketing message. What happened? The best commercials I have seen recently have been from Careerbuilder.com, and those starred monkeys. I am all for an ad group going out to try something new, "hip" and fresh, however, they have to make sure that they remeber to tell the market what they are trying to sell. Thank you Cord for allowing me to see this. I will now have nightmares. What were the people at Snickers thinking? Yes, JP, I read your comments (aska simple question to JP and get a college grade disertation).

I am seeing a lot commercials trying to show more glamor and “pizzazz” than actual a marketing message. What happened? The best commercials I have seen recently have been from Careerbuilder.com, and those starred monkeys.

I am all for an ad group going out to try something new, “hip” and fresh, however, they have to make sure that they remeber to tell the market what they are trying to sell.

]]> By: Cord Silverstein http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-199 Cord Silverstein Mon, 05 Feb 2007 22:44:01 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-199 JP, I applaud Snickers putting themselves out on this, absolutely! I wish more brands would be willing to take chances. Unfortunately, this one I believe fell a bit short of expectations. Thanks again for your thoughts. JP, I applaud Snickers putting themselves out on this, absolutely! I wish more brands would be willing to take chances. Unfortunately, this one I believe fell a bit short of expectations. Thanks again for your thoughts.

]]> By: JP Sherman http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/comment-page-1/#comment-198 JP Sherman Mon, 05 Feb 2007 21:12:13 +0000 http://www.marketinghipster.com/2007/02/04/i-have-absolutely-no-desire-for-a-snickers/#comment-198 I think that's a great point. Because they failed to properly close the commercial, they end up with the kiss and the hair rip being associated with the brand. If they would have done it right, I would have left the commercial with the feeling that snickers is so good, i'd do anything to have some and that the experience of the snickers makes me forget everything else. So, i guess from a marketing perspective.. it was a good idea poorly executed because I remember the kiss and the hair rip, and not the snickers experience. but, I also think that snickers has enough brand equity to experiment with something ballsy like man-on-man-on-nougat action and get away with it fairly unscathed. I think that’s a great point. Because they failed to properly close the commercial, they end up with the kiss and the hair rip being associated with the brand. If they would have done it right, I would have left the commercial with the feeling that snickers is so good, i’d do anything to have some and that the experience of the snickers makes me forget everything else.

So, i guess from a marketing perspective.. it was a good idea poorly executed because I remember the kiss and the hair rip, and not the snickers experience.

but, I also think that snickers has enough brand equity to experiment with something ballsy like man-on-man-on-nougat action and get away with it fairly unscathed.

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