Aqua Teen Hunger Force
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Brains on Fire, a company and a blog that I have a lot of respect for posted a great article summarizing this whole Aqua Teen Hunger Force fiasco that I just wanted to post here so everyone can have an opportunity to read.
Spike sums it perfectly:
“The rest of us that are out there in the trenches trying to educate and win business have to put up with this crap.”
“………..This was the very definition of interruptive marketing. It wasn’t a conversation. It wasn’t listening. It was yelling. Old school “look over here†yelling. And we will all feel the repercussions for some time.”
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Thanks for the love, Cord.
What’s interesting about this debate is the strong feelings on both sides. And that’s what makes it both important and fun to get involved in the conversation.
Again, thanks for the kind words.
I agree, Spike. The comments were actually more telling than the post.
Thanks for flagging Spike’s post, Cord.
Spike, thanks for the comment and I absolutely agree with both you and Ann. When something as decisive as this occurs, there will definitely be opinions on all sides. I think the bottom line will be on whether these “stunts” actually create ROI for the marketer. Thanks for both your comments.
What a lot of people forget is that Boston was where two of the doomed planes took off from on 9/11. There may well have been a bit of an overreaction, but bridges and overpasses aren’t the best place to be placing unidentifiable electrical equipment with wires sticking out.
Spike is right…stuff like this does hurt the industry, as did the reaction of the jackass with the long dreadlocks.
Jonathan,
You’re correct that someone should of raised the issue in the climate we presently live whether these Bright Lights would raise some terrorism concerns. Though the question is what if the issue was raised and they were actually counting on this to happen? They knew they could get more publicity than any marketing campaign could. This is where we get into a true gray area and brings up a number of ethical issues.