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I was interviewed for a story on click fraud which has just gone live. What I said was truncated a bit and the story gives the impression that I do not believe there is any click fraud whatsoever and maybe that I was wearing a Google and Yahoo cheerleader outfit with pom-pom’s as I did the interview. 
While I believe that click fraud is much lower than what many outside reports show, I do believe there is some fraud. The point I was trying to make in the article was that there are a number of factors that determine a successful PPC campaign and I believe click fraud is no where close to the top.
I welcome any and all thoughts.
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Technorati Tags: click fraud, Google, Yahoo, PPC
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