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There seems to be this belief that utilizing Web 2.0 marketing tactics like word of mouth, social media and viral video is only effective if you are a B2C company. Seth Godin posted a link to these videos that show that videos, if done well, can absolutely attract attention even if you are a B2B company.
The only question would be whether it is attracting the right people’s attention? I would be very interested to know what kind of true leads they have developed from these videos.
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Technorati Tags: viral video, B2C, B2B
LOL. These were great! Site was awesome too.
We’ve begun work on a B2B campaign and have been discussing how to use social media tools. Syndicating content (RSS to email, etc.) was a quick and easy starting point but I’m interested in just how many of the tools we use in a B2C will apply.
Sean,
My team and I have been doing the exact thing. I think that mahy of the tools can cross over between b2b and b2c. You just cannot have them to be self promoting and obvious or they will crash and burn immediately.