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I was always a huge Nine Inch Nails and Trent Reznor fan. They were always on the cutting edge back in the day and it looks like the years have not changed that. Nine Inch Nails have launched landing pages on the web to stir up some buzz on the release of their new album on April 17th.
These are not ordinary pages promoting their new album, they are pages that discuss big brother, military and the apocalypse. My favorite is this site, it looks to be a nice picture of a farm and could absolutely be a right wing election banner. But, if you click your mouse and roll over the page, it revels something very different. Give it a try.
Hat tip to Adotas
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Technorati Tags: Nine Inch Nails, Trent Reznor
I love this idea of extending a band’s experience beyond their music. Not that I’m old, but bands used to do this a lot more - Pink Floyd was a great example. When you listened to Pink Floyd, it was more than just the music, it was their art work, it was the visuals their music conjured (lol - drug reference anyone?). It’s the right way to extend a brand. Most bands don’t do this anymore, but that’s in large part due to the record company’s not keeping them around long enough to nurture them. A band as a brand.
Clay, excellent point! You are so right about some of those classic bands like Floyd and the Dead. I think the bigger issue with the record companies are they are losing market share year in and year out and are too clueless and stuck in their ways to embrace technology and change their business model.
Thanks for the great comment!
I think Trent Reznor is a genius. Thanks for that link.
I was amused, though, at Trent Reznor’s reaction when he found out that Rick Rubin had got Johnny Cash to record his song Hurt.
Trent said, “This is so wrong.”
But he changed his mind later.
It’s a great song, and Cash did a gut-real interpretation of it. I thought the video was masterful.
Trent was amazing and I am looking forward to hear what his new album sounds like. Right on Vince, when it comes to the Hurt video. That was amazing! Thanks for coming by as always