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This past weekend I was reading an article that was discussing how CEO Norman Adami of Miller Brewing Company was proceeding with freezing the pensions of all his hard working employees. Obviously, this is something that the employees are not in favor of and I gather a bit upset over. Well Virginia at Brains on Fire discovered a video on YouTube made and performed by Miller employees expressing their unhappiness.
Now by no means is this video that good to be honest, but it sure brings the issue down to a human level compared to a union press release. Though I do think they missed a great opportunity here. They should of included the CEO’s email address or something that people who watched this video could complain and threaten to stop drinking the company’s beer. The best way to get senior managements’ attention is to threaten their bottom line.
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Technorati Tags: Norman Adami, Miller Brewing Company, YouTube
What an opportunity for Norman to speak up and join the conversation
Hmmm, wouldn’t that be great.. I just don’t see that happening unfortunately.. Thanks for commenting Matt