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Hey folks, let me start out again by apologizing for the lack of posts over the last week or two. As I stated earlier, I have been in the process of launching a couple of campaigns for my clients and just have not had the time or been too brain dead to write. Good news is both campaigns are off and running and I can guarantee you that you will start seeing daily posts again.
I read an article recently on PC World where they tested all the search engines and then gave their thoughts and feedback. The article is incredibly in-depth with a great deal of information. While I found this article interesting, I believe their research and results are flawed. Comparing search results from search engine to search engine is so Web 1.0. I think what the author and PC World failed to take into account is that what I might be looking for could be dramatically different than what somewhat else is looking for.
Let’s me give an example. If I do a search for something that is in the news, let’s say I search for “Bush NRA”. No matter what search engine I am on, the results will show me links to multiple articles all across the internet. What is important here is that based on who I am and my beliefs, I would choose certain places to read and certain places I would not want to read. Personally, there is no chance that I am going to read an article from Fox News. I know the kind of slant they put on all their news, so even though they might have an article that Google determines is the best result for my search, I would have no interest in reading it.
My point is that the days of comparing search results are over. What is coming and coming right now is the day of personalized results. Search engines learning based on my searching and what I click on, what are the most relevant results for ME! The best search engine is the one who offers each searcher the best results based on who they are and what they are interested in.
That is what I believe web 2.0 is all about. Each one of us in charge of what we see and read based on our individual and personalized interests. It is no longer about what Google deems to be the most relevant, it is what I and you deem to be most relevant.
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Technorati Tags: search engines, Web 1.0, PC World, Fox News, Google, web 2.0
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Interestingly enough, Google just started doing this sort of thing the other day (see Searching without a query on the Google blog for more details). I’ve given it a try and gotten some mixed results.
On the bright side, it’s shown me some interesting websites and videos that are indeed tailored to my interests that I might not have seen otherwise. On the other hand, I do a good deal of competitor searching from work, so there are a number of results that, while based on queries I’ve made, don’t at all reflect my personal interests. It’d be nice if there was a way to dictate which searches to include in the personalization algorithms.
At any rate, I don’t think Google’s quite there yet, but it’s definitely a step in the direction you propose.