Marketing Hipster

It's the connections that matter …..

  • About Cord
  • Social Media
  • Community
  • Marketing
  • Customer Experience
  • Funny
Subscribe

Changing Just for the Sake of Changing

7 May 2007 by Cord Silverstein, 7 Comments

Thanks for stopping by! Hey, why don't you do what all the cool kids are doing and subscribe to my RSS feed? You know you want to, so go ahead, be bad, be very very bad... :) Thanks.

This Saturday night, I got home around 10:30 pm (I know, am I a party animal or what?) and turned on the television. I stumbled upon the movie Gladiator playing on TNT or TBS. I just turned it on when one of my favorite scenes came on. Just like TV always does, they cut right in the middle of a great scene for a commercial break. I was a little peeved that they went to a commercial right then when I remembered that I actually owned Gladiator on DVD! Who needs sticking commercials, I will go right to the DVD.

I immediately jumped out of bed and sprung towards my DVD case where an never opened DVD of Gladiator sat on my shelf. I got it as a Christmas present and just had never opened it till now. I had the lights turned off in my room so the only light was coming from the TV. I began taking the shrink rap off the DVD and then proceeded to take that tape they put on the top and sides off the DVD off as well. I was getting pumped to watch the movie when I ran into a problem. I could not get the DVD case open. I pulled and pulled on the thing, but it would not open for me.

So eventually in the dark, I got frustrated and just pulled the DVD case with all my might and I busted the thing wide open and the DVD came flying out of its case. At the time I did not care about the case and just grabbed the DVD from the floor and enjoyed an unedited commercial free viewing of Gladiator.

Gladiator

“My name is Maximus Decimus Meridius, commander of the Armies of the North, General of the Felix Legions, loyal servant to the true emperor, Marcus Aurelius. Father to a murdered son, husband to a murdered wife. And I will have my vengeance, in this life or the next.”

The next morning I found my busted DVD case on the floor and now that it was light out I was able to examine the case and saw what the whole issue was. The DVD case came with these two little latches that had to be opened to actually open up the DVD case. Now I do not know if this is standard these days, I have to be honest I download everything so I have not purchased a DVD in a while. But I need to ask why? Why would anyone add these latches to a DVD case?

Did people have issues with opening and closing DVD cases before? Were there actually people out there who just could not get the “snap” technique down? I just have never heard of any protests or rallies shouting, “Give me latches or give me death!” Who decided to add these latches to the DVD case and what was the reasoning behind it? It seems to be absolutely counter productive. By adding those latches, it must cost more to create these cases than it did before and how did it help?

My point on all this is that did someone add latches just so they can say they did something? They added something? Something new to sell? Or is there a legitimate reason behind this? If you have some answers or thoughts, please share because to me this looks like an absolute waste of time and money.

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Get Shareaholic

Technorati Tags: Gladiator, DVD

7 Responses to “Changing Just for the Sake of Changing”

  1. Geoff Lamm 7 May 2007 at 12:39 pm #

    Sorry man, but that sounded a whole lot like Andy Rooney.

  2. Nathan 7 May 2007 at 12:45 pm #

    You know, I have wondered the same thing since I’ve actually purchased a movie here and there as of late.

    I’ve never had a problem of a DVD case without latches randomly popping open and the DVD flying out. I’ve never even had an issue of tossing the DVD case to the ground or some other location and having the case sporadically burst open only to send my DVD launching into never never land.

    Those latches are such a pain in the ass that I cut them off because I always forget they’re there.

  3. Cord Silverstein 7 May 2007 at 1:49 pm #

    Geoff – LOL! Really?!?!? Oh No… I am getting old, real old and real fast. Though I don’t think Andy would watch Gladiator, do you? :)

    Nathan – Yea!! I just can’t figure out why they are there. I actually want to hear one person say they could not snap the DVD cases like they were before.

    Thanks for the comments.

  4. Krista 7 May 2007 at 2:54 pm #

    Sounds like an extra layer of security protection for shoplifters or bootleggers to me.

  5. Cord Silverstein 7 May 2007 at 3:50 pm #

    Krista – Interesting, but you think? There is the plastic wrap on the DVD and then there is that security tape on the top and sides. You really think those two little latches are security? It’s an interesting thought, but I don’t think so.

  6. Johnny Fuery 8 May 2007 at 7:18 pm #

    My guess is that there are multiple DVD case manufacturers out there and one of them came up with this just to be different. Maybe it was a patent issue, maybe it was a marketing differentiator, maybe it was some random C-level person’s whim.

    This happens all over the place in all kinds of products.

  7. Mark Laymon 14 May 2007 at 11:28 pm #

    The two tabs don’t bother me, it is the tape that gets me fired up. It always seems like after a night of drinking we stop at Walmart then go home to watch a movie. Try to be slick and open one in low light while keep your cool on a date.


Leave a Reply

Click here to cancel reply.

CommentLuv badgeShow more posts

Subscribe without commenting

  • twitter Twitter View my profile
  • linkedin Linkedin View my profile
  • posterous Posterous View my profile
  • facebook Facebook View my profile
  • friendfeed Friendfeed View my profile
  • delicious Delicious View my profile
  • stumbleupon Stumbleupon View my profile
  • youtube Youtube View my profile
  • Slideshare Slideshare View my profile
  • Skype Skype View my profile
  • Foursquare Foursquare View my profile
  • flickr Flickr View my profile

Subscribe to Marketing Hipster via Email

Enter your email address:

Recognized

Twitter Feed

Recent Comments

  • Hiring people who take their work personally, and other lessons from marketer Cord Silverstein at Capstrat - Frontline Results Marketing by Karl Sakas | Frontline Results Marketing by Karl Sakas on Crumbgate: A Case Study
  • Prepare for Web 3.0 - ContentManagement.com on Web 3.0 by Eric Schmidt
  • When Social Media Goes Bad — Saucy Horse Social Media on Kevin Smith and Southwest Airlines: A social media case study
  • Local Search Frustration | Dipping into the Blogpond on The Customer Experience
  • Nate on Social Media: The little things matter
  • Lisa Sullivan on 2010 Retrospective: Looking back to move forward
  • Brian McDonald on 2010 Retrospective: Looking back to move forward
  • Lisa Creech Bledsoe on 2010 Retrospective: Looking back to move forward

Photos on flickr

Blogroll

  • Andy Beal
  • Angela Connor
  • Brian McDonald
  • Capstrat Blog
  • Dan London
  • David Barbara
  • Dawn Crawford
  • Erin Lane
  • Fadra Nally
  • Garnish Bar
  • Gregg Morris
  • Jay Dolan
  • Jim Hazen
  • JP Sherman
  • Karl Sakas
  • Lydia Simmons
  • Nathan Gilliatt
  • Phil Buckley
  • Punk Rock HR
  • Rob Laughter
  • Shannon Glutting
  • Sports Underground
  • Steven Keith
  • Tom Dwyer

Archives

  • March 2011 (1)
  • December 2010 (1)
  • November 2010 (1)
  • July 2010 (7)
  • June 2010 (9)
  • May 2010 (2)
  • February 2010 (2)
  • July 2009 (1)
  • June 2009 (1)
  • January 2009 (1)
  • January 2008 (4)
  • November 2007 (10)
  • September 2007 (10)
  • August 2007 (10)
  • July 2007 (33)
  • June 2007 (30)
  • May 2007 (20)
  • April 2007 (28)
  • March 2007 (43)
  • February 2007 (43)
  • January 2007 (43)
  • December 2006 (18)
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

Copyright © Marketing Hipster 2012. All Rights Reserved.

A proud member of the WooThemes logo family