LinkedInI have been a member of LinkedIn for a quite a long time. Presently, I have 2,228 connections in my LinkedIn network. I have always been an evangelist for LinkedIn and have referred numerous people to the network. Though recently, I have to say that LinkedIn is really starting to annoy me and I am getting to the point that the hassle of LinkedIn is just not worth the value I am getting out of it.

If you are not familiar with LinkedIn, it is a business network where people can connect with others through companies, positions and schools they have worked or attended. For example, when I put in that I worked for Dell, LinkedIn shows me every person who also did or still works for Dell whom I can send an email to and connect with.

From the beginning, LinkedIn asked users to only send an invite to people they actually know, but if you worked for a company, LinkedIn showed all of people who also worked there and myself like a great many other people would at times send invites out to more people than just the people we knew. If I saw a person’s profile who I thought might be an interesting contact, but I did not know them, I would send them an invite to connect.

Recently, LinkedIn has begun cracking down on this tactic and if someone receives an invite from someone they do not know, they can click on a button that says I do not know them (I also think we should have this button say, “I am so anal that if you would stick a lump of coal up my butt, in a month it would turn into a diamond”. Maybe a bit too much, but I digress.) If a specific user gets several of these I don’t know clicks from invites they send out, LinkedIn is now restricting their account.

Now I do not have a real big problem with any of this. If LinkedIn has decided to finally start enforcing a rule that they let slip for several years to build up their membership, fine. What I do have a problem with is how they are going about doing this. When LinkedIn restricts your account they ask you to send an email to their customer service which then you have to wait anywhere between 3-10 days to actually get a reply.

If you look at any discussion boards about LinkedIn, the number one complaint about the company is the poor customer service and long response times. My question is why would you force more users to contact a customer service department which is already doing a poor job? LinkedIn, all your success is 100% because of the users who joined your network and then recommended your network to others growing it to over 11 million users. So now that you have gone big time are you forgetting about the people who got you there in the first place? What would happen if half of your users stopped using your service? Your traffic would drop by half, your advertisers would start seeing a dramatic drop in impressions and click-through’s and you would have a serious problem.

You are not bigger than the game and it is time that you start remembering who is most important to your long term success – THE PEOPLE – your users. Start treating us the way we deserve to be treated or you will suffer the long term consequences.

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