Too Sexy For The Bus – Oh My…
Now when you read this story, the first thing that is going to come to your mind is, “What does this have to do with marketing?” I promise I will tie it together.
Leigh sent me this story via Reuters:
BERLIN (Reuters) – A German bus driver threatened to throw a 20-year-old sales clerk off his bus in the southern town of Lindau because he said she was too sexy, a newspaper reported Monday.
“Suddenly he stopped the bus,” the woman named Debora C. told Bild newspaper. “He opened the door and shouted at me ‘Your cleavage is distracting me every time I look into my mirror and I can’t concentrate on the traffic. If you don’t sit somewhere else, I’m going to have to throw you off the bus.’”
The woman, pictured in Bild wearing her snug-fitting summer clothes with the plunging neckline, said she moved to another seat but was humiliated by the bus driver.
A spokesman for the bus company defended the driver.
“The bus driver is allowed to do that and he did the right thing,” the spokesman said. “A bus driver cannot be distracted because it’s a danger to the safety of all the passengers.”
And for everyone who is wondering about this “snug fitting” woman, here is a picture of her.
Now as I said, you are wondering what does this have to do with marketing? I guess this is just me and my suspicious mind, but what if this was all a setup? What if this was staged to get this woman great press? How much money is woman going to make now that this story is out? Wouldn’t such a wacky and simple story like this be an absolutely perfect marketing plan?
A guy could not drive his bus because of this woman’s “beauty”. This happened in Germany and I am writing about it here in North Carolina, all without spending one penny on advertising. I would say that would make this a pretty impressive marketing campaign.
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It does make you wonder about the different methods one could start a word-of-mouth campaign. Great marketers in this regard have to be quite clever and creative. An example like the woman above (if it were for marketing) would have been a pretty creative concept.
If it is a marketing concept it is a BRILLIANT idea. It’s going to take something that good to promote her beauty.
BILD Zeitung is a notorious tabloid/newspaper. They love sensational stories. This is their nature, because it helps sell more papers. If you see their headlines in print, they are set in an extraordinarily large type. I know this because I lived in Bremen and Munich.
Interesting to point out nonetheless.
get more from less, pretty clever idea if it true that it’s a marketing plan.
if I was a jewelry designer – necklaces, rings, bracelets, wrist watch…or a clothing designer, a story about this woman might be a tempting proposition.
LOL.
Hey dude, just swung by to congratz you on making the top 25 marketing blogs list!!!
Thanks buddy! Will probably fall off this week though
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