unGrid

Thanks for stopping by! Hey, why don't you do what all the cool kids are doing and subscribe to my RSS feed? You know you want to, so go ahead, be bad, be very very bad... :) Thanks. I was hanging out yesterday doing my usual Sunday regiment, laundry, catching up [...]

Continue Reading This Post...

Great article in Adage about Proctor and Gamble’s Jim Stengel recent speech where he talks about a “major cultural shift” happening within P&G. He sees P&G moving to a marketer who starts conversations rather than a one way communicator. Finally!! Someone who represents a major marketer is starting to get it. [...]

Continue Reading This Post...

Last night around 10 pm, I am minding my old business catching up on some email with the TV on in the background. I see a Dove commercial come on. If you are new to my blog, I have written several posts on Dove and their interesting online/offline ad campaigns. Dove’s latest [...]

Continue Reading This Post...

As marketers, one of our main responsibilities is to know our clients’ business, their goals and expectations. I have always began every client engagement with at least one if not several meetings with the client to gain insight into their business, their competitors and most importantly, their take on who their customers are. [...]

Continue Reading This Post...

I was interviewed for a story on click fraud which has just gone live. What I said was truncated a bit and the story gives the impression that I do not believe there is any click fraud whatsoever and maybe that I was wearing a Google and Yahoo cheerleader outfit with pom-pom’s as I [...]

Continue Reading This Post...

Brains on Fire, a company and a blog that I have a lot of respect for posted a great article summarizing this whole Aqua Teen Hunger Force fiasco that I just wanted to post here so everyone can have an opportunity to read. Spike sums it perfectly: “The rest of us that are out there in the [...]

Continue Reading This Post...

Doritos ran a Superbowl contest where users could submit their own commercials and the winners commercial was played during the Superbowl. The winner of the contest just happened to be a group of 21 year olds from where I live now, Cary, North Carolina. If have not seen the commercial, you can view [...]

Continue Reading This Post...

Last week it was announced that Ogilvy would partner with Technorati and they would provide Ogilvy clients with blogs, video blogs, videos, photos and other online user-generated media. “Ogilvy creatives and account teams will use Technorati’s conversational marketing products to build relationships between brands and conversations relevant to those brands. This will result in the the [...]

Continue Reading This Post...

A real interesting study was released today done by Classified Intelligence on the impact Craigslist has on local publishers when they enter a new market.  The question that the study dealt with was how does local newspapers compete with the free classified service from Craigslist when they of course charge for their listings.  The study [...]

Continue Reading This Post...

Engadget has a story about Universal and Sony Music have all of a sudden decided that certain artists and songs should not be shared via Microsoft’s Zune Wifi. If you are not familiar with this, Microsoft’s Zune can “squirt” (That’s Steve Ballmer’s term, not mine) a song from one Zune player to another. [...]

Continue Reading This Post...