Marketing Hipster

I am a huge fan of the TED talks.  If you have never had the chance to watch any of these fabulous videos, I absolutely recommend them.  TED has these amazing speakers on a incredible range of topics, but what I really enjoy about them is usually each talk is no more than 20 minutes.  As a person who enjoys and does a good amount of speaking, the less time you have the more time you need to prepare.  Give me an hour to speak and I am ready to go right now.  Give me 20 minutes and hold on, I need some time to prepare.

I wanted to share this amazing talk by Rory Sutherland, Vice Chairman of the Ogilvy Group.  I was watching this last night and he brings up several points that really go against what we tend to believe in the Advertising and Communications industries.  What really made an impact on me is his feelings that we SHOULD sweat the small stuff.  The small stuff is what has the greatest impacts and having a large marketing and communications budget can actually work against you.  Let me know what you think.